SANY Germany has rebranded to SANY Europe to better reflect the Chinese manufacturer’s European reach.
Since the founding of SANY Germany in 2008, the producer of heavy machinery for the material handling industry has widened its operational market and now made an important step towards demonstrating that it is not only a German company but one that has the capability to service its entire European market.
SANY Europe actively operates in 13 countries in Europe, where it is represented by mainly exclusive dealerships.
“The name change is a take-off for a new era. It just didn’t reflect who we are any more, and definitely not who we want to be. Therefore we’ve taken this action”, says Bart Decroos, MD, SANY Europe.
“We’ve also seized this opportunity to improve our corporate identity to further strengthen our brand recognition. We adapted our logo to a more global character and within short, a new website will be launched with more activities to follow. So look out for SANY Europe, we’re stepping up on the international ladder.”
Founded in 1989, the SANY Group has developed to be one of the world’s largest manufacturers of construction equipment. SANY Europe, the European headquarter of SANY Group, was founded 2008 as SANY Germany GmbH. The company manufactures mobile container handling equipment and is the European distributor of SANY earth moving and lifting equipment. SANY Group employs over 40,000 people worldwide.
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